Mr. Poshan (Sam) Yu is a committed yet versatile academic with extensive knowledge and experience in the fields of business finance and management, as well as marketing.

Mr. Yu started as a casual academic at The University of South Australia Business School and a marketing consultant for an Australian Chinese magazine. He then moved to China in 2015 as the vice president of Tinbowah Investment (Beijing). He is currently an adjunct professor/faculty at various universities in China and Thailand  (past and present), including Soochow University, SKEMA Business School (China), The Australian Studies Centre of Shanghai University, George Washington University MSF at Renmin University of China and Krirk University (Thailand).

Mr. Yu has diverse research interests and is published widely in the areas of blockchain, FinTech, EdTech, IoTs, startup, supply chain management, tourism, finance, IP, and digital marketing. His most recent book chapters include "Advancing STEM Education and Innovation in a Time of Distance Learning: Case Studies in China" and "Using “Digitalization + Intellectual Property” Management to Realize Cultural Economy: Case Study of Chinese Museums" and journal papers include "Innovative Financing: An Empirical Study on Public-Private Partnership Securitisation in China" and "Stock Payment, State Ownership and Innovation Performance in China’s Pharmaceutical M&As". He is also the associate editor of The International Journal of Interdisciplinary Research in Social Science of KCA University in Kenya.

Mr. Yu joined CAMathories® in 2021 and is responsible for formulating and implementing the strategic marketing direction in the Asia Pacific region. He brings with him 15 years of experience in business finance, venture capital, and marketing consulting in Australia and China (including Hong Kong).